MoMA Design Store SoHo
For the Museum of Modern Art’s first retail outpost beyond its Midtown campus, 1100 Architect designed a flexible and contemporary space within a landmarked cast-iron building in SoHo. The interior features modular display fixtures that accommodate rotating merchandise and evolving curatorial arrangements. Original cast-iron columns are encased in illuminated glass, creating a dialogue between historic structure and modern intervention. A continuous backlit polyvinyl membrane spans the ceiling and folds down onto the wall, extending into the lower level to unify the two floors. This surface doubles as a lighting element, diffusing soft, even illumination throughout the space.
Awards: International Association of Lighting Designers Award of Merit, MoMA Design Store SoHo, 2002
Publications: Weathersby, William. “A Second Satellite Store for MOMA in Manhattan Places Iconic Design Objects in a Landscape of Light.” Architectural Record, May 2002.
Poels, Jan-Willem. “Pillars of Light.” Frame Magazine, January / February 2002.
Gundell, James. The New Marketing Sensibility.” Metropolis, January 2002.
Giovannini, Joseph. “Medium: Kool.” New York Magazine, January 7, 2002.
Barr, Vilma. “MoMA Glows in SoHo.” Display and Design Ideas, December 2001.
Lange, Alexandra. “Commerce is Art (Is Commerce).” Metropolis, December 2001.
“Shopping.” Condé Nast Traveler, December 2001.
Kawakami, Noriko. “NY MoMA.” Axis, November / December 2001.
Kellogg, Craig. “Shops Around.” Oculus, November 2001.
Rohrlich, Marianne. “MoMA’s Store Has an Offspring.” The New York Times, September 6, 2001.
“Loose Canon.” One, August/September 2001.
Gray, Christopher. “Crosby Street in SoHo: A Tale of Two Designations, Landmarked and Not.” The New York Times, July 29, 2001.
Silva, Vania. “Design à Venda.” AU, April/May 2001.
Typology: Civic/Cultural
Services: Renovation, New Buildings
Status: Completed
Size: 11000 SF
Location: New York, NY
Design Team: Principal-in-Charge:
David Piscuskas, FAIA, LEED AP & Juergen Riehm, FAIA, BDA
Photography: © PETER AARON
