MoMA Design Store, SoHo

New York, NY

2002

For the Museum of Modern Art’s initial presence beyond its midtown-Manhattan home, a new Design Store in SoHo, we created a contemporary retail environment within the bounds of a landmark building in a historic district. The design, which emphasizes light and suppleness, maintains some of the structural elements of the original warehouse. A polyvinyl membrane stretches across the ceiling of the space, along one wall of the ground floor, and down through the cellar floor in a continuous curve. Illuminated with a soft cool glow, this structure within-a-structure functions as a light box, emanating light from the inside out and revealing the interior to curious passersby.

©Peter Aaron/OTTO

MoMA Design Store, SoHo

New York, NY

2002

©Peter Aaron/OTTO

The cast iron load-bearing columns, original to the existing building, are enclosed by angular slabs of sandblasted glass creating a modern sensibility while respecting the historic structure. Fiber-optic lighting illuminates the columns from within and lends a radiant quality to the crystalline encasements.

©Peter Aaron/OTTO
©Peter Aaron/OTTO
©Peter Aaron/OTTO
©Peter Aaron/OTTO

The gridded furniture display recalls the aluminum wall fixtures of MoMA’s midtown store. Modular floor cabinets, mounted on plinths, allow the showroom to be easily and quickly rearranged to suit the ever-changing merchandise.

©Peter Aaron/OTTO

Publications

Weathersby, William. “A Second Satellite Store for MOMA in Manhattan Places Iconic Design Objects in a Landscape of Light.” Architectural Record, May 2002.

Poels, Jan-Willem. “Pillars of Light.” Frame Magazine, January / February 2002.

Gundell, James. The New Marketing Sensibility.” Metropolis, January 2002.

Giovannini, Joseph. “Medium: Kool.” New York Magazine, January 7, 2002.

Barr, Vilma. “MoMA Glows in SoHo.” Display and Design Ideas, December 2001.

Lange, Alexandra. “Commerce is Art (Is Commerce).” Metropolis, December 2001.

“Shopping.” Condé Nast Traveler, December 2001.

Kawakami, Noriko. “NY MoMA.” Axis, November / December 2001.

Kellogg, Craig. “Shops Around.” Oculus, November 2001.

Rohrlich, Marianne. “MoMA’s Store Has an Offspring.” The New York Times, September 6, 2001.

“Loose Canon.” One, August/September 2001.

Gray, Christopher. “Crosby Street in SoHo: A Tale of Two Designations, Landmarked and Not.” The New York Times, July 29, 2001.

Silva, Vania. “Design à Venda.” AU, April/May 2001.

Similar Projects

©Peter Aaron/OTTO

MoMA Design Store, SoHo

New York, NY

2002

©Peter Aaron/OTTO

For the Museum of Modern Art’s initial presence beyond its midtown-Manhattan home, a new Design Store in SoHo, we created a contemporary retail environment within the bounds of a landmark building in a historic district. The design, which emphasizes light and suppleness, maintains some of the structural elements of the original warehouse. A polyvinyl membrane stretches across the ceiling of the space, along one wall of the ground floor, and down through the cellar floor in a continuous curve. Illuminated with a soft cool glow, this structure within-a-structure functions as a light box, emanating light from the inside out and revealing the interior to curious passersby.

©Peter Aaron/OTTO
©Peter Aaron/OTTO

The cast iron load-bearing columns, original to the existing building, are enclosed by angular slabs of sandblasted glass creating a modern sensibility while respecting the historic structure. Fiber-optic lighting illuminates the columns from within and lends a radiant quality to the crystalline encasements.

©Peter Aaron/OTTO
©Peter Aaron/OTTO
©Peter Aaron/OTTO
©Peter Aaron/OTTO

The gridded furniture display recalls the aluminum wall fixtures of MoMA’s midtown store. Modular floor cabinets, mounted on plinths, allow the showroom to be easily and quickly rearranged to suit the ever-changing merchandise.

©Peter Aaron/OTTO

Publications

Weathersby, William. “A Second Satellite Store for MOMA in Manhattan Places Iconic Design Objects in a Landscape of Light.” Architectural Record, May 2002.

Poels, Jan-Willem. “Pillars of Light.” Frame Magazine, January / February 2002.

Gundell, James. The New Marketing Sensibility.” Metropolis, January 2002.

Giovannini, Joseph. “Medium: Kool.” New York Magazine, January 7, 2002.

Barr, Vilma. “MoMA Glows in SoHo.” Display and Design Ideas, December 2001.

Lange, Alexandra. “Commerce is Art (Is Commerce).” Metropolis, December 2001.

“Shopping.” Condé Nast Traveler, December 2001.

Kawakami, Noriko. “NY MoMA.” Axis, November / December 2001.

Kellogg, Craig. “Shops Around.” Oculus, November 2001.

Rohrlich, Marianne. “MoMA’s Store Has an Offspring.” The New York Times, September 6, 2001.

“Loose Canon.” One, August/September 2001.

Gray, Christopher. “Crosby Street in SoHo: A Tale of Two Designations, Landmarked and Not.” The New York Times, July 29, 2001.

Silva, Vania. “Design à Venda.” AU, April/May 2001.

Similar Projects

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