MoMA Design Store, Midtown

New York, NY

1999

The MoMA Design Store, located across the street from the museum, reinforces the Museum of Modern Art’s identity as the foremost platform for modern and contemporary design. The architecture gently guides visitors on a logical path through the store while presenting merchandise in a functional and stylish manner. A “virtual mezzanine” encased in metal mesh serves as a stage for product display and provides extra storage. The mezzanine creates a sense of drama in the space and defines the double-height interior of the store. Computerized theater lighting spotlights individual pieces, lighting them from the foreground or from behind the steel screen.

©Paul Warchol Photography

MoMA Design Store, Midtown

New York, NY

1999

A luminous material palette, including European beech paneling and anodized aluminum shelving, offsets the saturated colors of the merchandise. Niche tableaus draw attention to smaller design objects, while islands of neon-irradiated plastic laminate cabinetry exhibit additional merchandise. A cobalt blue rubberized floor, which yields underfoot, balances the light-colored materials.

©Paul Warchol Photography

Undulating walls lined with sandblasted acrylic shelving draw visitors into the space.

©Paul Warchol Photography

By designing the project as a kit of parts, the majority of which was prefabricated off site, a high level of customized design was achieved within a short construction time frame.

©Paul Warchol Photography

The east wall of the store is faceted with a floor-to-ceiling grid of adjustable vertical and horizontal shelves, backlit with diffused neon lighting; the softly glowing matrix highlights the clean lines of contemporary furniture.

©Paul Warchol Photography

Publications

Albo, Mike. “A Trip to the Gift Shop Is Like a Day at the Museum.” The New York Times, April 26, 2007.

Yelavich, Susan. Contemporary World Interiors. New York: Phaidon Press Limited, 2007.

Kim, Allessandra, and Stacy Macdiarmid. “MoMA’s Cookin’ with ‘Good Design’.” Museum Store Magazine, Fall 2000.

Elokand, Tessa. “The New York Interior Guide.” Frame, May/June 2000.

Wiens, Janet. “MoMA’s Retail Redo.” Interiors & Sources, May 2000.

Savage, David. “High Design.” Metrosource, Spring 2000.

“MoMA Retail’s Makeover.” VM+SD, February 2000.

“Metro: Travel.” Metropolitan Home, January/February 2000.

Stoddard, Brooke. “MoMA’s New Look.” House & Garden, January 2000.

LeBlanc, Sydney. The Architecture Traveler. New York: W.W. Norton & Company, 2000.

Seo, Namio, ed. World Super Interiors. Tokyo: Shotenkenchiku-Sha Co., 2000.

Geran, Monica. “O MoMA Mia.” Interior Design, November 1999.

Hogrefe, Jeffrey. “Modernizing MoMA.” Metropolis, November 1999.

“Home Truths.” Financial Times, October 23-24, 1999.

“MoMA’s Takeout Venue.” Interiors, October 1999.

Hogrefe, Jeffrey. “MoMA, Acme of Modern Taste, Commissions a New Boutique.” The New York Observer, August 2, 1999.

Similar Projects

©Paul Warchol Photography

MoMA Design Store, Midtown

New York, NY

1999

©Paul Warchol Photography

The MoMA Design Store, located across the street from the museum, reinforces the Museum of Modern Art’s identity as the foremost platform for modern and contemporary design. The architecture gently guides visitors on a logical path through the store while presenting merchandise in a functional and stylish manner. A “virtual mezzanine” encased in metal mesh serves as a stage for product display and provides extra storage. The mezzanine creates a sense of drama in the space and defines the double-height interior of the store. Computerized theater lighting spotlights individual pieces, lighting them from the foreground or from behind the steel screen.

©Paul Warchol Photography

A luminous material palette, including European beech paneling and anodized aluminum shelving, offsets the saturated colors of the merchandise. Niche tableaus draw attention to smaller design objects, while islands of neon-irradiated plastic laminate cabinetry exhibit additional merchandise. A cobalt blue rubberized floor, which yields underfoot, balances the light-colored materials.

©Paul Warchol Photography

Undulating walls lined with sandblasted acrylic shelving draw visitors into the space.

©Paul Warchol Photography

By designing the project as a kit of parts, the majority of which was prefabricated off site, a high level of customized design was achieved within a short construction time frame.

©Paul Warchol Photography

The east wall of the store is faceted with a floor-to-ceiling grid of adjustable vertical and horizontal shelves, backlit with diffused neon lighting; the softly glowing matrix highlights the clean lines of contemporary furniture.

©Paul Warchol Photography

Publications

Albo, Mike. “A Trip to the Gift Shop Is Like a Day at the Museum.” The New York Times, April 26, 2007.

Yelavich, Susan. Contemporary World Interiors. New York: Phaidon Press Limited, 2007.

Kim, Allessandra, and Stacy Macdiarmid. “MoMA’s Cookin’ with ‘Good Design’.” Museum Store Magazine, Fall 2000.

Elokand, Tessa. “The New York Interior Guide.” Frame, May/June 2000.

Wiens, Janet. “MoMA’s Retail Redo.” Interiors & Sources, May 2000.

Savage, David. “High Design.” Metrosource, Spring 2000.

“MoMA Retail’s Makeover.” VM+SD, February 2000.

“Metro: Travel.” Metropolitan Home, January/February 2000.

Stoddard, Brooke. “MoMA’s New Look.” House & Garden, January 2000.

LeBlanc, Sydney. The Architecture Traveler. New York: W.W. Norton & Company, 2000.

Seo, Namio, ed. World Super Interiors. Tokyo: Shotenkenchiku-Sha Co., 2000.

Geran, Monica. “O MoMA Mia.” Interior Design, November 1999.

Hogrefe, Jeffrey. “Modernizing MoMA.” Metropolis, November 1999.

“Home Truths.” Financial Times, October 23-24, 1999.

“MoMA’s Takeout Venue.” Interiors, October 1999.

Hogrefe, Jeffrey. “MoMA, Acme of Modern Taste, Commissions a New Boutique.” The New York Observer, August 2, 1999.

Similar Projects

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