Project Description

MoMA Design Store, Midtown

New York, NY

1999

1100 Architect’s renovation of the the MoMA Design Store, in Midtown, improves the customer experience, maximizes spatial efficiency, and reinforces the museum’s identity as the foremost platform for modern and contemporary design. The design inserts a “virtual mezzanine” into what had been an entirely double-height space, creating a more human-scaled environment suited to the display of furniture. The mezzanine allowed the store to move its storage off the main level, increasing the total retail floor space. Visitors are guided through the store by an undulating plexiglass display wall that is lit from within. The mezzanine level, in addition to providing storage space, also serves as a display area for larger pieces of merchandise and features theater lighting that allows the store to spotlight individual pieces.

 

Publications

Albo, Mike. “A Trip to the Gift Shop Is Like a Day at the Museum.” The New York Times, April 26, 2007.

Yelavich, Susan. Contemporary World Interiors. New York: Phaidon Press Limited, 2007.

Kim, Allessandra, and Stacy Macdiarmid. “MoMA’s Cookin’ with ‘Good Design’.” Museum Store Magazine, Fall 2000.

Elokand, Tessa. “The New York Interior Guide.” Frame, May/June 2000.

Wiens, Janet. “MoMA’s Retail Redo.” Interiors & Sources, May 2000.

Savage, David. “High Design.” Metrosource, Spring 2000.

“MoMA Retail’s Makeover.” VM+SD, February 2000.

“Metro: Travel.” Metropolitan Home, January/February 2000.

Stoddard, Brooke. “MoMA’s New Look.” House & Garden, January 2000.

LeBlanc, Sydney. The Architecture Traveler. New York: W.W. Norton & Company, 2000.

Seo, Namio, ed. World Super Interiors. Tokyo: Shotenkenchiku-Sha Co., 2000.

Geran, Monica. “O MoMA Mia.” Interior Design, November 1999.

Hogrefe, Jeffrey. “Modernizing MoMA.” Metropolis, November 1999.

“Home Truths.” Financial Times, October 23-24, 1999.

“MoMA’s Takeout Venue.” Interiors, October 1999.

Hogrefe, Jeffrey. “MoMA, Acme of Modern Taste, Commissions a New Boutique.” The New York Observer, August 2, 1999.

PHOTOGRAPHY © PAUL WARCHOL

MoMA Design Store, Midtown

New York, NY

1999

1100 Architect’s renovation of the the MoMA Design Store, in Midtown, improves the customer experience, maximizes spatial efficiency, and reinforces the museum’s identity as the foremost platform for modern and contemporary design. The design inserts a “virtual mezzanine” into what had been an entirely double-height space, creating a more human-scaled environment suited to the display of furniture. The mezzanine allowed the store to move its storage off the main level, increasing the total retail floor space. Visitors are guided through the store by an undulating plexiglass display wall that is lit from within. The mezzanine level, in addition to providing storage space, also serves as a display area for larger pieces of merchandise and features theater lighting that allows the store to spotlight individual pieces.

 

Publications

Albo, Mike. “A Trip to the Gift Shop Is Like a Day at the Museum.” The New York Times, April 26, 2007.

Yelavich, Susan. Contemporary World Interiors. New York: Phaidon Press Limited, 2007.

Kim, Allessandra, and Stacy Macdiarmid. “MoMA’s Cookin’ with ‘Good Design’.” Museum Store Magazine, Fall 2000.

Elokand, Tessa. “The New York Interior Guide.” Frame, May/June 2000.

Wiens, Janet. “MoMA’s Retail Redo.” Interiors & Sources, May 2000.

Savage, David. “High Design.” Metrosource, Spring 2000.

“MoMA Retail’s Makeover.” VM+SD, February 2000.

“Metro: Travel.” Metropolitan Home, January/February 2000.

Stoddard, Brooke. “MoMA’s New Look.” House & Garden, January 2000.

LeBlanc, Sydney. The Architecture Traveler. New York: W.W. Norton & Company, 2000.

Seo, Namio, ed. World Super Interiors. Tokyo: Shotenkenchiku-Sha Co., 2000.

Geran, Monica. “O MoMA Mia.” Interior Design, November 1999.

Hogrefe, Jeffrey. “Modernizing MoMA.” Metropolis, November 1999.

“Home Truths.” Financial Times, October 23-24, 1999.

“MoMA’s Takeout Venue.” Interiors, October 1999.

Hogrefe, Jeffrey. “MoMA, Acme of Modern Taste, Commissions a New Boutique.” The New York Observer, August 2, 1999.

PHOTOGRAPHY © PAUL WARCHOL