Project Description

Fashionhaus Showroom

Housed in a converted warehouse building in midtown Manhattan, Fashionhaus is a 3,500-square-foot showroom for several European fashion labels. This open loft environment features custom-designed furniture and fixtures, including ebonized-maple tables, modular stainless-steel racks, and inset wooden shelving, allowing for the flexible display of products. Adjustable layered fluorescent strips and spotlights allow the lighting conditions to be changed according to each display. A freestanding wooden screen defines the entryway, guides visitors through the store, and creates the impression of distinct spaces within the open environment.

Publications

Serrats, Marta. New Shops & Boutiques. New York: Harper Design, 2004.

LOCATION: NEW YORK, NY
COMPLETED: 2003
PHOTOGRAPHY © MICHAEL MORAN

Fashionhaus Showroom

Housed in a converted warehouse building in midtown Manhattan, Fashionhaus is a 3,500-square-foot showroom for several European fashion labels. This open loft environment features custom-designed furniture and fixtures, including ebonized-maple tables, modular stainless-steel racks, and inset wooden shelving, allowing for the flexible display of products. Adjustable layered fluorescent strips and spotlights allow the lighting conditions to be changed according to each display. A freestanding wooden screen defines the entryway, guides visitors through the store, and creates the impression of distinct spaces within the open environment.

Publications

Serrats, Marta. New Shops & Boutiques. New York: Harper Design, 2004.

LOCATION: NEW YORK, NY
COMPLETED: 2003
PHOTOGRAPHY © MICHAEL MORAN